diff --git a/tck/tck-docs/userguide/pom.xml b/tck/tck-docs/userguide/pom.xml
index dba6a08..65f9a25 100644
--- a/tck/tck-docs/userguide/pom.xml
+++ b/tck/tck-docs/userguide/pom.xml
@@ -34,7 +34,6 @@
     <properties>
         <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
         <site.output.dir>${project.build.directory}/staging</site.output.dir>
-        <maven.site.skip>true</maven.site.skip>
         <asciidoctorj.version>2.4.2</asciidoctorj.version>
         <asciidoctorj.diagram.version>2.1.0</asciidoctorj.diagram.version>
         <asciidoctorj.maven.plugin.version>2.1.0</asciidoctorj.maven.plugin.version>
@@ -190,24 +189,6 @@
                     </execution>
                 </executions>
             </plugin>
-            <plugin>
-                <groupId>org.apache.maven.plugins</groupId>
-                <artifactId>maven-scm-publish-plugin</artifactId>
-                <executions>
-                    <execution>
-                        <id>deploy-site</id>
-                        <phase>deploy</phase>
-                        <goals>
-                            <goal>publish-scm</goal>
-                        </goals>
-                        <configuration>
-                            <scmBranch>gh-pages</scmBranch>
-                            <skipDeletedFiles>false</skipDeletedFiles>
-                            <checkinComment>Update site</checkinComment>
-                        </configuration>
-                    </execution>
-                </executions>
-            </plugin>
 	    </plugins>
 
         <pluginManagement>
@@ -274,4 +255,34 @@
             </plugins>
         </pluginManagement>
     </build>
+    <profiles>
+        <profile>
+            <id>updateGhPages</id>
+            <activation>
+                <activeByDefault>false</activeByDefault>
+            </activation>
+            <build>
+                <plugins>
+                    <plugin>
+                        <groupId>org.apache.maven.plugins</groupId>
+                        <artifactId>maven-scm-publish-plugin</artifactId>
+                        <executions>
+                            <execution>
+                                <id>deploy-site</id>
+                                <phase>deploy</phase>
+                                <goals>
+                                    <goal>publish-scm</goal>
+                                </goals>
+                                <configuration>
+                                    <scmBranch>gh-pages</scmBranch>
+                                    <skipDeletedFiles>false</skipDeletedFiles>
+                                    <checkinComment>Update site</checkinComment>
+                                </configuration>
+                            </execution>
+                        </executions>
+                    </plugin>
+                </plugins>
+            </build>
+        </profile>
+    </profiles>
 </project>